February 26, 2016


The latest wave of results from our Wearable Technology Tracker reveal some surprising trends.


Here are the headline findings from the November '15 wave of our bi-annual tracker, revealing consumer adoption of the category. The research is based on 3,000 accumulated i...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

September 18, 2015

Why voice input will improve the survey experience

I presented a paper on how I see the wearables category developing at the MRMW conference this week. It was a great conference with some brilliant speakers discussing mobile research techniques.


One of the best papers w...

July 24, 2015

The latest wave of results from our Wearable Technology Tracker have just been released, with some surprises.


We recently completed the latest wave of research looking in detail at UK attitudes towards wearable technology. So far, the project has used over 2,000 quanti...

June 17, 2015

As device differentiation reduces the volume is turned up on the operating and ecosystem.


Android are trying hard to win hearts and they may be winning. Android’s “be together, not the same” tagline is working well to generate discussion around connectivity and s...

May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

April 7, 2015

During the research we do for retailers we come across three recurring themes: the importance of mobile channels, personalisation and immediacy. Here's why they are so important to consumers:


1, Make it mobile: 93% of all sales are still physical, but the biggest chann...

March 16, 2015


The work we’ve done within wearables has given us some valuable indications about how communications between individuals will adjust. So far we have found that smartwatch users’ interactions with other people increase dramatically as they are able to respond to sms, c...

January 20, 2015

Our Wearable Technology report has been released and has been featured on the UK's Research Live website. The article highlights some of the main findings with some views about the future of the category.


Click here to read more and click here to request a copy.


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