August 17, 2013

The Break-Up’ is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant and consumer wants to break up. She’s being honest, highlighting how he’s not listening, but he’s determined to keep her. Bless him.


This resonates a l...

April 1, 2013

I love how continental brands are happy to laugh at themselves. UK brands rarely attempt this (I can't recollect an example). I guess they imagine you would't take the brand seriously, but surely the opposite is true - in mocking yourself you communicate confidence. An...

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