'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

March 10, 2017

Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done...

May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

March 12, 2014

The Sun :-/ 

 

I first used the 'interweb' in 1997 and immediately saw the benefits - although the internet of things is still some way behind. 

 

I never had a C5, but I have recently used a Segway which I predict we will be all using to get to work in 10 years time...

February 16, 2014

Browsing in #TopMan we came across this bunch of people using some in-store tech that tapped into the millennial trend of customisation very well. Top Man have come up with a bespoke T-shirt initiative by connecting with Yr store x.

 

You can customise your design from t...

January 3, 2014

#Tokyo is a city of contradictions. I was out there recently for some strategic work and it was completely not what  thought it was going to be.

 

For example I always thought that they wore protective masks (as in the picture above) to protect themselves, but in fa...

October 19, 2013

Steve's experience of researching Millennials was used as the basis for the first top 10 tips about marketing to Millennials in 2009, which received a 95% recommendation rating on You Talk Marketing.

 

This year I’ve had tons of conversations both online and offline wit...

September 1, 2013

Some experimental work by Google and Chrome looking at how HTML5 can create deeper and personal experiences. Brought to life for Arcade Fire in thier new video 'The Wilderness Downtown'. Click here

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