'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants…

When you need to capture ongoing evidence of product usage with users the standard approach is to use a diary study. Users are taske...

February 18, 2015

The ‘post purchase blues’ are so, so critical to capture in the User Journey 

These days the customer journey to purchase can be long and complex. In the research we conduct we see that people are taking longer than in the past because people want to be smart and not ma...

Please reload

Search By Tags