March 10, 2017

Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

December 10, 2015

 

Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response. 

 

December 9, 2015

As of Q3 2015 Statista reports 307m monthly active users of Twitter worldwide.  That’s a huge pool of potential information givers. Twitter has recently launched Twitter Polls that enable you to tap into this vast reservoir.  At Clicked we were keen to investigate what...

September 18, 2015

Why voice input will improve the survey experience

I presented a paper on how I see the wearables category developing at the MRMW conference this week. It was a great conference with some brilliant speakers discussing mobile research techniques.

 

One of the best papers w...

January 20, 2015

Our Wearable Technology report has been released and has been featured on the UK's Research Live website. The article highlights some of the main findings with some views about the future of the category.

 

Click here to read more and click here to request a copy.

 

July 10, 2013

Eye tracking technology has moved on a great deal in recent years - and Steve Mellor has been putting the new Tobii 2 through it's paces. He offers his verdict here.

September 16, 2012

We’ve met a few clients lately who have used online remote techniques. Quite a few fingers have been burned by using it for the wrong types of objectives, but an equal number of clients have been converted and have views about when it should be used. There are a number...

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