'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

March 10, 2017

Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done...

February 16, 2016

Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has grown in importance during 2015 and there are some very good reasons for that.

Rewind a few years to 2007 when we all used...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

July 24, 2015

The latest wave of results from our Wearable Technology Tracker have just been released, with some surprises.

 

We recently completed the latest wave of research looking in detail at UK attitudes towards wearable technology. So far, the project has used over 2,000 quanti...

June 17, 2015

As device differentiation reduces the volume is turned up on the operating and ecosystem.

 

Android are trying hard to win hearts and they may be winning. Android’s “be together, not the same” tagline is working well to generate discussion around connectivity and s...

May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

February 18, 2015

The ‘post purchase blues’ are so, so critical to capture in the User Journey 

These days the customer journey to purchase can be long and complex. In the research we conduct we see that people are taking longer than in the past because people want to be smart and not ma...

January 3, 2014

#Tokyo is a city of contradictions. I was out there recently for some strategic work and it was completely not what  thought it was going to be.

 

For example I always thought that they wore protective masks (as in the picture above) to protect themselves, but in fa...

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