In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

July 24, 2015

The latest wave of results from our Wearable Technology Tracker have just been released, with some surprises.

 

We recently completed the latest wave of research looking in detail at UK attitudes towards wearable technology. So far, the project has used over 2,000 quanti...

May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

March 16, 2015

 

The work we’ve done within wearables has given us some valuable indications about how communications between individuals will adjust. So far we have found that smartwatch users’ interactions with other people increase dramatically as they are able to respond to sms, c...

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