Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.

The promise of JTBD


In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

December 10, 2015


Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response. 


December 9, 2015

As of Q3 2015 Statista reports 307m monthly active users of Twitter worldwide.  That’s a huge pool of potential information givers. Twitter has recently launched Twitter Polls that enable you to tap into this vast reservoir.  At Clicked we were keen to investigate what...

September 18, 2015

Why voice input will improve the survey experience

I presented a paper on how I see the wearables category developing at the MRMW conference this week. It was a great conference with some brilliant speakers discussing mobile research techniques.


One of the best papers w...

February 18, 2015

The ‘post purchase blues’ are so, so critical to capture in the User Journey 

These days the customer journey to purchase can be long and complex. In the research we conduct we see that people are taking longer than in the past because people want to be smart and not ma...

January 20, 2015

Our Wearable Technology report has been released and has been featured on the UK's Research Live website. The article highlights some of the main findings with some views about the future of the category.


Click here to read more and click here to request a copy.


May 25, 2013

I’ve been doing a lot of website and app UX research this year for clients using a range of methods including depths, retrospective think alouds, web clinics, forums and eye tracking.


I met a brilliant digital design agency called @NkdEyeLondon the other day. During th...

September 13, 2012

We’re always experimenting here. We decided to test the viability of running some live online qualitative off of the back of a live tracking survey - so - you are answering the survey, then at the end we ask if you’d like to join a live online group that’s happening ri...

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