Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.

The promise of JTBD


We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants…

When you need to capture ongoing evidence of product usage with users the standard approach is to use a diary study. Users are taske...

September 18, 2015

Why voice input will improve the survey experience

I presented a paper on how I see the wearables category developing at the MRMW conference this week. It was a great conference with some brilliant speakers discussing mobile research techniques.


One of the best papers w...

May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

January 20, 2015

Our Wearable Technology report has been released and has been featured on the UK's Research Live website. The article highlights some of the main findings with some views about the future of the category.


Click here to read more and click here to request a copy.


July 10, 2013

Eye tracking technology has moved on a great deal in recent years - and Steve Mellor has been putting the new Tobii 2 through it's paces. He offers his verdict here.

May 25, 2013

I’ve been doing a lot of website and app UX research this year for clients using a range of methods including depths, retrospective think alouds, web clinics, forums and eye tracking.


I met a brilliant digital design agency called @NkdEyeLondon the other day. During th...

March 16, 2013

Last year I was talking about Dunbars number as a thought for the optimal size for a community. However, Jamie Hamilton writes more here about that particular subject. He quotes MMOG thinking on the matter and comes up with something in the region between 80 and 300.

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