Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.
Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...
Our Wearable Technology report has been released and has been featured on the UK's Research Live website. The article highlights some of the main findings with some views about the future of the category.
Click here to read more and click here to request a copy.
Last year I was talking about Dunbars number as a thought for the optimal size for a community. However, Jamie Hamilton writes more here about that particular subject. He quotes MMOG thinking on the matter and comes up with something in the region between 80 and 300.