'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.

The promise of JTBD

JT...

A great deal of human interactions with brands now take place digitally, a development that seems to be ever accelerating...

This has caused a surge in the need for UX research to help brands operate optimally in the digital world, ensuring that their products are easil...

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