February 16, 2016

Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has grown in importance during 2015 and there are some very good reasons for that.

Rewind a few years to 2007 when we all used...

July 24, 2015

The latest wave of results from our Wearable Technology Tracker have just been released, with some surprises.

 

We recently completed the latest wave of research looking in detail at UK attitudes towards wearable technology. So far, the project has used over 2,000 quanti...

March 16, 2015

 

The work we’ve done within wearables has given us some valuable indications about how communications between individuals will adjust. So far we have found that smartwatch users’ interactions with other people increase dramatically as they are able to respond to sms, c...

January 3, 2014

#Tokyo is a city of contradictions. I was out there recently for some strategic work and it was completely not what  thought it was going to be.

 

For example I always thought that they wore protective masks (as in the picture above) to protect themselves, but in fa...

October 19, 2013

Steve's experience of researching Millennials was used as the basis for the first top 10 tips about marketing to Millennials in 2009, which received a 95% recommendation rating on You Talk Marketing.

 

This year I’ve had tons of conversations both online and offline wit...

August 17, 2013

The Break-Up’ is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant and consumer wants to break up. She’s being honest, highlighting how he’s not listening, but he’s determined to keep her. Bless him.

 

This resonates a l...

May 25, 2013

I’ve been doing a lot of website and app UX research this year for clients using a range of methods including depths, retrospective think alouds, web clinics, forums and eye tracking.

 

I met a brilliant digital design agency called @NkdEyeLondon the other day. During th...

April 1, 2013

I love how continental brands are happy to laugh at themselves. UK brands rarely attempt this (I can't recollect an example). I guess they imagine you would't take the brand seriously, but surely the opposite is true - in mocking yourself you communicate confidence. An...

Please reload

Search By Tags