May 4, 2015

Over recent weeks we have been running user testing sessions, focus groups and digital depths for a range of projects. In each of the sessions we’ve touched on smartwatches for a few minutes. People we’ve spoken to were not recruited to be users, or even aware about sm...

March 16, 2015

 

The work we’ve done within wearables has given us some valuable indications about how communications between individuals will adjust. So far we have found that smartwatch users’ interactions with other people increase dramatically as they are able to respond to sms, c...

July 7, 2014

It’s interesting to see how a new wave of product photo tagging services are infiltrating social media, offering new ways for brands to reach customers.

 

These third party services allow customers to buy products they like the look of, without having to disrupt their s...

November 18, 2012

I love the idea of talking about about TV shows with others via social media,whilst you are watching those very TV shows. To me, it replicates the feeling of shared viewing that was once the case when there were just five TV channels in the UK and TV ratings we constan...

January 12, 2012

One of the most interesting pieces of research I did last year was for a management consultancy that wanted to create a piece about the future ofSmart TV. In a nutshell, Smart TV’s are internet connected TV’s that, amongst other things, utilise a menu of apps so the vi...

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