'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.

The promise of JTBD

JT...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants…

When you need to capture ongoing evidence of product usage with users the standard approach is to use a diary study. Users are taske...

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