'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues.

A useful analogy for the discovery phase is...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade.

The promise of JTBD

JT...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants…

When you need to capture ongoing evidence of product usage with users the standard approach is to use a diary study. Users are taske...

A great deal of human interactions with brands now take place digitally, a development that seems to be ever accelerating...

This has caused a surge in the need for UX research to help brands operate optimally in the digital world, ensuring that their products are easil...

March 10, 2017

Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done...

April 18, 2016

Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the editorials section. We discuss how the category is maturing, as all new products do. Currently, disillusionment is a major...

February 26, 2016

 

The latest wave of results from our Wearable Technology Tracker reveal some surprising trends.

 

Here are the headline findings from the November '15 wave of our bi-annual tracker, revealing consumer adoption of the category. The research is based on 3,000 accumulated i...

February 16, 2016

Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has grown in importance during 2015 and there are some very good reasons for that.

Rewind a few years to 2007 when we all used...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy category.

Segmentation is all about finding the groups of people, their mind-set and touchpoints that generates a marketing...

December 10, 2015

 

Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response. 

 

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