'Wearables gain ground with UK consumers'

April 18, 2016

Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the editorials section. We discuss how the category is maturing, as all new products do. Currently, disillusionment is a major issue in the category, but this is all part of the process of new products, as highlighted by Gartner's "Hype Cycle" model.

 

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