Personalisation and customisation

February 16, 2014

Browsing in #TopMan we came across this bunch of people using some in-store tech that tapped into the millennial trend of customisation very well. Top Man have come up with a bespoke T-shirt initiative by connecting with Yr store x.


You can customise your design from templates for the background and foreground, then add some copy across the front and walk away in 5 minutes with a new you-shirt. Interesting to see if this would do well online?

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