I love the idea of talking about about TV shows with others via social media,whilst you are watching those very TV shows. To me, it replicates the feeling of shared viewing that was once the case when there were just five TV channels in the UK and TV ratings we constantly in the millions. Most people were watching similar shows and that gave you a sense of commonality.
I think in the next few years we will be able to reinvigorate that feeling. Programme makers and broadcast media owners are looking into how to integrate social media into the experience of TV viewing. It’s happening anyway on Twitter, with live shows such as X-Factor and The Brits trending massively whilst they were being aired, and it’ll happen more and more within sport, with the Euro Championships and the Olympics coming up.
C4’s new drama #Homeland has really got people going on twitter on a Sunday night. Its scheduling is spot on - in the Sunday, needing something to invigorate me to take my mind off work, happy to lie on the sofa and not move, zone. Mobile in hand, viewers are tweeting the twists and turns….BUT…some (tweeters from the US and some who have downloaded pirated copies) have already seen it…and are revealing the denouement, and spoiling my fun.
Seriously though, I think I may be steering clear of the second screen for this particular show. I guess that it’s not always a good thing.