We’re always experimenting here. We decided to test the viability of running some live online qualitative off of the back of a live tracking survey - so - you are answering the survey, then at the end we ask if you’d like to join a live online group that’s happening right now. Here’s what we found:
1, Of the 7,000 survey invites that were sent out, 14 completed the survey within 30 minutes, none of which wanted to do the live group. Realistically we needed to have around 40 completes clustering within 5 minutes of each other. This assumes that of the 40, a fifth can spare 15 minutes for a quick chat.
2, There was no incentive offered. We need to offer one and are going to try this again with one.
3, We applied a filter based on a specific question that meant 14% of the respondents would have qualified. That means that of the 14 that completed in the 30 minutes after we launched, only 1 or 2 would have been eligible anyway. In retrospect, that’s a bit silly.
4, The start time was at 2.30. I think we all knew this was a bad time, but it was a test.
When we do this in future, we’ll give panellists 24hrs notice…