Clicked specialises in qualitative, quantitative  and user research

 
Segmentation

Featured Services...

UX testing, usability testing, usability
Usability groups
 
 
Usability groups are a hybrid of focus group and user testing. They are especially useful to assess look and feel because users are able to discuss the designs with one another. 
This technique can be applied to desktop, tablet and smartphone designs.  
Biometrics
 
 
Being able to read facial expressions, track eye movements and measure subtle changes in skin moisture can help us to evaluate nonconscious reactions to stimulus.
 
Our approach is based on the best practice advice of the Advertising Research Foundation - combining biometrics with 'traditional' qualitative measures.

Research thinking from the blog...

Magnifying Glass
What makes a great discovery?

 

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the same meaning: A process to identify what problems are causing business issues...

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Jobs To Be Done

 

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that offers an alternative to the classic ‘ideation’ style that that has been so popular in the past decade....

Wearables

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